The first of it's kind. The marketing brief was simple we have the goods now make shoppers aware of them. Considering the Walmart brand palette we leaned into simple backdrops to highlight product. We picked Malibu, CA for our location. Provided concept direction, casting, crew, location, on set art direction & handled post production. Assets were used for a new Swim Shop in store experience, owned channels & paid ads.
Photographer: Clara Balzary
Stylist: Heather Rest