Walmart

Direct campaigns to shift Walmart’s apparel perception, positioning it as a fashion trend destination.
Concept development, casting, location selection, and on-set art direction for omni-channel campaigns.
Art Direct for stills and video across owned and paid media platforms
Oversee post-production and design direction to ensure cohesive brand storytelling.
Led the "Main Character Style" and "Get Ready With Me" campaigns, driving engagement across platforms.

Torrid

Led and art directed still and video campaigns across site, social, paid media, and in-store platforms, ensuring a cohesive and impactful brand presence.
Oversaw and managed the Photo Studio team, including Photographers, Art Directors, Stylists, Sample Coordinators, Videographers, and Retouchers, driving efficiency and high-quality production standards.
Partnered with the Style Director to craft compelling editorial merchandising storytelling, aligning visual concepts with the brand’s strategic vision.
Created and enforced brand style guides for e-commerce on-figure and tabletop photography, ensuring consistency and elevating the online shopping experience.

Spearheaded studio and location photography for high-profile print, digital, and TV campaigns, elevating brand presence and engagement.
Photographed A-list talent, including Serena Williams, Melissa McCarthy, Christy Brinkley, and Kelly Osbourne, delivering premium product imagery.
Developed and implemented lighting and photography style guides, ensuring consistency and excellence in imagery.