The goal was to capture the essence of holiday fashion in a cohesive omni-channel campaign. The campaign had over 3 tiers. I was assigned to the Holiday Dressing focusing on occasional dressing.
Aided in concept direction, casting, location scouting, crew selection, and on-set art direction for assets across in-store, social, site & paid media.
Photographer: Matteo Montanari
Stylist: Liz McClean