With 90% of the U.S. population living within 10 miles of a Walmart, the challenge was to redefine Walmart as a fashion-forward destination. The "Main Character Style" campaign, launched in 2025 across paid social and owned channels, aimed to shift this perception.
Provided concept development, on-set art direction, post-production, and design direction.
Photographer: Leeor Wild
Stylist: Caroline Newell